What is Internet Marketing?

“Internet marketing is the practice of using all facets of internet advertising to generate a response from your audience. It ties together both the creative and technical aspects of the internet, including design, development, advertising and marketing.” – www.wikipedia.org

Attracting visitors to your website is crucial if your company is ever going to succeed online. Online marketing is the process of using several different techniques such as Search Engine Optimisation, Pay Per Click Marketing, E-mail marketing and affiliate marketing; to establish a website in a medium that attracts users that are interested in particular products or services to a relevant site.

In comparison to other types of media, online marketing is growing at a rapid pace. It creates a level playing field between large and small companies, making it increasing popular with those smaller companies who wish to monetize their website. Using the internet as a medium offers a cheaper alternative to traditional methods of advertising such as TV, Radio and Print. Costs are generally cheaper and open to a much wider audience resulting in greater ‘Returns on Investment’ for companies who focus on online marketing